OptaHEALTH ^Company

We help companies lower healthcare costs by combining evidence-based stages of change research with social networking to help people change their behavior. We are capitalizing on three macro trends: 1. Corporations' need to control growing healthcare costs 2. Patient Protection and Affordable Care Act that allows premium discounts inside Health Contingent Wellness Programs 3. Wide adoption of social networking Most health improvement programs fail for three reasons: 1. They do not account for participants' readiness to change People change in five stages: pre-contemplation, contemplation, planning, action and maintenance.) Most online wellness programs only address action items, alienating 80% of the audience. The Stages of Change model determines what stage of change a person is in and provides coaching and tools to move them to the next stage. 2. They do not have analytics or a solid ROI CFO's will not budget for programs that do not have a ROI. We are developing partnerships with health analytics companies that provide before and after assessments based on the company's historical claims data. This will give us a solid ROI to present to CFO's while maximizing our revenue potential. 3. They don't leverage the power of groups People change in groups. Peer pressure, competition and encouragement help people change. Most health improvement programs focus on the individual and do not capitalize on the potential of groups. The OptaHEALTH program coaches people inside a private social network with a user experience similar to Facebook. We group people by their change needs (i.e. ""quit smoking"") and change readiness. Health coaches participate in these groups, helping move people forward. Online exercises move participants through the stages of change. Engagement is supported by points, rewards and incentives for participation along with departmental contests that create competition.