Blee Beauty ^Company

Blee Beauty offers a direct-to-consumer device for at-home customization of cosmetics. Its custom cosmetic device is a smartphone-powered, countertop device capable of customizing liquid foundation, nail polish, and lip gloss. Their proprietary color-matching technology uses a smartphone camera as an input to customize cosmetic products to any product consumers desire. Their primary product is liquid foundation makeup. They have carefully worked with makeup artists and women of color to create a product that matches the unique skin tone and undertones of users with hard-to-match makeup shades. For the first time, these customers are able to use a product that matches their unique skin tone instead of settling on an inferior product that does not match.