Éva Goicochea

Spent her early career as a legislative aide in healthcare and then went on to spend 10+ years in ecommerce and brand strategy working with companies including ADIDAS Y-3, Squarespace, Steven Alan and Josie Maran Cosmetics, and was part of the early team at Everlane building social media, culture and talent. In 2015, co-founded her first company, Tinker Watches, and in 2018 launched maude, a modern sexual wellness company built to challenge a legacy industry and serve the customer through quality, simplicity, and inclusivity. Since its launch in April 2018, maude has been featured in Vogue, The New York Times, and Forbes, amongst other esteemed publications. As of June 2021, the company has raised $10 million in VC funding, an honor as one of the only 10 LatinX female-led companies to have raised over $10M.